Are you struggling to appear in front of prospective tenants in Jacksonville online? Without a strong property marketing strategy, they'll never realize your listings are available! They'll rent from another landlord instead.
Effective property marketing in Jacksonville, FL can help your properties stand out online. Read on for the six tips you need to create effective, eye-catching campaigns today!
1. Know Your Audience
Before applying these property management marketing tips, know who you're trying to reach. Otherwise, your marketing campaigns won't appeal to Jacksonville renters. If your message doesn't resonate with their needs, they'll turn their attention elsewhere.
Determine what age group you're trying to reach. Then, consider which social media platforms they use most.
2. Create Stunning Visuals
Look for property management solutions in Jacksonville. Your property manager will make sure your properties are beautiful inside and out. Then, hire a professional photographer.
Use photos and videos of your properties to create branded content. Your stunning visuals can showcase the beauty of each listing. If your content isn't high-quality, people won't look at your posts.
Don't neglect to create video content. Sharing videos on social media generates 1,200% more shares than text and image content combined. Video content boosts engagement and shareability, leading to more visibility.
Gaining more visibility online can help you find new tenants. Video content will also generate brand trust and establish your credibility.
Use videos of your properties (such as video tours and drone shots) to engage potential renters. Talk to your audience to forge personal, authentic connections.
3. Be Responsive
Use social media to improve your customer service. Respond to comments and any direct messages you receive.
Being responsive will show prospective renters you're available and eager to help. If you're unable to keep up with these messages, consider investing in property management marketing services. The best real estate marketers in Jacksonville can respond on your behalf.
4. Use Paid Advertising
Over 90% of marketers say social media marketing generates more exposure for their businesses. Expand your reach to gain visibility for your listing by creating paid ads. You can create eye-catching image, video, and animation ads using Facebook Ads.
These ads will appear on Facebook and Instagram. About 75% of Instagram users take action after seeing an ad. On average, Facebook users click on eight ads every month.
5. Be Consistent
Once you start posting on social media, remain consistent. Posting on a routine schedule can help brand awareness grow. People will begin to remember your posts, listings, and brand.
Create content in batches and schedule them in advance. Automated posts can save you time and energy.
6. Ask for Help
If you're struggling with your property marketing strategy, hire professionals! The best property management marketing team can save you time and money.
Use Effective Social Media Property Marketing
A strong social media property marketing strategy will help you reach prospective renters online. Use these six tips to gain more online visibility. Otherwise, consider outsourcing.
Remember, you don't have to create your campaigns alone. Our team at Nest Finders possesses decades of collective experience in Greater Jacksonville. Our approach keeps your home a priority.
Contact us today to discover property management solutions you can depend on!